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Three parallel whitening strips. Three stripes that marked the road of a modest German shoemaker but also of many great sportsmen from various generations around the world. The history of Adidas that turned 60 years old in 2009, started when
Dassler decided to produce a line of original athletic products that would meet the challenging requirements of athletes that were becoming increasingly competitive.
A strong innovator and sports enthusiast, that shoe manufacturer from Baviera didn't that is amazing with his three stripes, many great records could well be created in sports background; Nadia Comaneci, the jump with the century by the
and the Grand Slam by tennis great Stephie Graph to name a few
Dassler, in whose bother founded Puma, was a pioneer with sponsoring star athletes from all sports to enhance his brand. His desire and passion for game were also a main point to his lifetime. He perceived his mission
was to help sports athletes evolve by offering the top product possible for these people. Adidas has remained faithful to the next mission during six decades knowning that has made it doable for them to be the single most recognized brands around the world.
The current CEO is Erich Stamminger who's currently focusing
the company's efforts in two market segments: Sport Performance and Sport Style while using the the slogan "Impossible is actually Nothing".